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NTRL in the Press
Welcome to the NTRL by Sabs press page, the central hub for all news, stories, and highlights from our modern, nature-inspired beauty brand. Here, you'll find an array of our latest accomplishments, press releases, and notable mentions from media outlets around the world. Dive into the journey of NTRL by Sabs, as we continue to innovate with eco-conscious products, uniting nature's power, cutting-edge science, and sophisticated elegance in our pursuit of exceptional sustainable beauty and wellness solutions.
Press coverage
"Created by celebrity hairstylist Sabrina Rowe, the line includes traditional shampoos and conditioners which are rich in botanical ingredients like Shea butter, Matricaria, Coconut and Avocado oil. NTRL by Sabs is proud to use botanically-based formulas, made with love."
Celebrate Earth Month with ethical and sustainable brands
Fashion ABC - July 06, 2023
"Show your skin and hair some love with nourishing products from NTRL By Sabs. This brand believes in all-inclusive beauty and offers products rich in botanical ingredients."
Celebrate Juneteenth By Shopping At These Black-Owned Businesses
Hello Beautiful - June 15, 2023
"As a business owner, I find Pride Month imbues me with a renewed sense of responsibility. It serves as a powerful reminder of my commitment to ensure that NTRL by Sabs continues to be a brand that supports, celebrates and stands in solidarity with the LGBTQIA+ community. - Sabrina Holdsworth"
How LGBTQIA+ Beauty Brand Founders Are Feeling This Pride Month
Beauty Independent - June 13, 2023
"We aim to create products that cater to everyone, regardless of their identity or background. By doing so, we seek to validate all forms of beauty and reaffirm that everyone's unique identity deserves to be celebrated. - Sabrina Holdsworth"
Add Some Color to Your Life With These Sustainable LGBTQ+-Owned Makeup and Skincare Brands (Exclusive)
GreenMatters - June 09, 2023
"This inclusive personal-care brand first started with products for textured hair, as treating natural hair was the priority for founder Sabrina Rowe. As time went on, Rowe was able to explore and pursue her mission of creating products that would meet the needs of all hair types."
31 LGBTQ+-Owned Brands to Stock Your Beauty Cabinet With
PopSugar - June 06, 2023
"Truthfully, everything I have sampled smells amazing and has left my skin, hair, and lips softer than ever. And it’s so gratifying to know that the ingredients are all clean. - Gemma Lolos"
Q&A with Sabrina Rowe Holdsworth
Beauty News NYC - May 25, 2023
"Made from a deeply moisturizing combo of coconut and beeswax, this balm quickly knocks out even the most chapped lips. It comes in three yummy flavors—lavender rosemary, peppermint bergamot, and lemongrass cedarwood—and a recyclable aluminum tin, too."
The 70 Best Gifts for Teens of 2023
Byrdie - April 03, 2023
"As an oil, it also inherently provides a bit of moisture and shine, which can help prevent breakage, adds Sabrina Rowe Holdsworth, celebrity hairstylist and founder of NTRL by Sabs."
What to Know About Rosemary Oil for Hair Growth, According to Experts
Prevention - March 28, 2023
"Sabrina is dedicated to her beauty brand NTRL by Sabs, inclusively created for all hair types from natural to straight."
Black Women Making Bold Business Moves: These eight beauty entrepreneurs are changing the game with their unique ventures
BET - March 27, 2023
"Sabrina Rowe Holdsworth es una afrolatina estilista de celebridades, maquillista y fundadora de NTRL by Sabs, una marca de cuidado personal y del cabello que creó en plena pandemia y que está hecha con ingredientes naturales, tanto para las chicas de pelo lacio como las de textura rizada."
Bellas Emprendedaoras: Conoce a Sabrina Rowe Holdsworth, la fundadora de NTRL by Sabs
Yahoo! Vida y estilo - March 10, 2023
"Sabrina Rowe Holdsworth es una afrolatina estilista de celebridades, maquillista y fundadora de NTRL by Sabs, una marca de cuidado personal y del cabello que creó en plena pandemia y que está hecha con ingredientes naturales, tanto para las chicas de pelo lacio como las de textura rizada."
Bellas Emprendedaoras: Conoce a Sabrina Rowe Holdsworth, la fundadora de NTRL by Sabs
People en Espanol - March 10, 2023
""I knew when I had my brand, I wanted to teach people to consume high-quality products without causing more damage to the earth or themselves,” and that she did. - Khortlyn Cole"
#EmbraceEquity This Women's History Month with 11 Female-Founded Beauty Brands
BeautyTap - March 08, 2023
"I mean… it’s in the name! NTRL by Sabs makes awesome skincare for every day life, but their handmade, sustainable, zero-waste products are a godsend for travel! - Ariane Resnick and Chelsea Frank"
10 Natural Beauty Products to Help Keep Your Skin Healthy
BeachBody On Demand - February 24, 2023
"Supporting these valuable creators also allows for more representation of deeper shade ranges in makeup, hair-care products tailored specifically for textured styles, increased accessibility for education and mentorship opportunities, as well as ensuring luxurious beauty merchandise that caters to everyone’s self-care needs and preferences. - Sabrina Holdsworth"
8 Ways to Support Black-Owned Beauty Businesses (In Addition to Shopping From Them)
Makeup.com by L'Oreal - February 14, 2023
"Using a clean shampoo and conditioner system like NTRL by Sabs' LavRiche Collection will ensure you have a clean and healthy scalp while not losing your precious natural oils."
A Full Guide To Type 3B Hair: Tips + Product Recs
mbglifestyle - February 13, 2023
"As soon as her first formulas were finalized and packaged, her samples became in demand from the clients who could not see her in person due to restrictions. It was then that she realized the next step in her career evolved and NTRL by Sabs was born."
14 Black-Owned Beauty, Wellness & Fashion Brands to Shop Now and Forever
Beautify - February 09, 2023
"During the pandemic, her own hair-care line, NTRL By Sabs was born, and the clients she typically saw in person couldn’t wait to get their hands on the first products. You can shop the nourishing natural hair products now too, including soothing shampoo bars and rich conditioners. "
30 Black-Owned and Founded Beauty Brands for All Things Hair, Makeup and Nails
Makeup.com by L'Oreal - February 03, 2023
"Wash your hair with an NTRL by Sabs combo like LavRiche or the Nourishing collection for best results."
Go Natural With These 11 Protective Curl Hairstyles For The Holidays and New Year
ELLE - December 23, 2022
"Wash your hair with an NTRL by Sabs combo like LavRiche or the Nourishing collection for best results. "I recommend using the Amika Beauty Plus Size Volumizing Mousse to give your hair extra volume and hold. Trust, you’ll love the way you look with this gorgeous winter hairstyle" - Sabrina Holdsworth"
11 Effortless Natural Hairstyles to Simplify Your Morning
ELLE - December 16, 2022
"Today, the collection includes all-natural and zero-waste shampoos and conditioners rich in botanical ingredients like matricaria, coconut and avocado oil."
5 Latinx-Owned Hair Care Brands to Support During Small Business Saturday
People - November 21, 2022
"Nourish your hair, scalp, or skin with this weightless rose oil from celebrity hairstylist founded brand NTRL by Sabs"
These Small-Business Beauty Deals Are the Key to Nailing Every TikTok Trend
TZR - November 03, 2022
"NTRL by Sabs was included in ABC's giveaway in honor of Hispanic Heritage Month in 2022."
Enter to Win Our Giveaway for Hispanic Heritage Month!
ABC10 - October 10, 2022
"The collection provides all-natural sustainable and zero-waste shampoos and conditioners, bars, oils and more that are rich in botanical ingredients like matricaria, coconut and avocado oil."
Hispanic Owned Beauty & Fashion Companies to Check Out
Hi-tech Chic - September 30, 2022
"Keep your scalp nourished and flake-free with the regular use of a rose oil like this one from NTRL By Sabs. Use one to two drops on damp hair (it also works great for beards as well as overall skin) and massage into your scalp for instant moisturizing. Over time, you’ll be on your way to improved hair growth and scalp health."
8 Skincare and Wellness Products to Elevate Your Shower Routine
Forbes - September 27, 2022
"Once they are dry, Holdsworth advises finishing with Nourishing Rose oil, which keeps the bangs moisturized and creates some separation."
Hepburn Bangs are the Coolest Take on the Side Part
Galmour - September 22, 2022
"NTRL by Sabs is a female founded, Afro-Latina owned brand on a mission to offer sustainable, clean beauty options. The brand was founded by celebrity hairstylist and makeup artist, Sabrina Rowe Holdsworth. The collection provides all-natural sustainable and zero-waste shampoos and conditioners, bars, oils and more which are rich in botanical ingredients like matricaria, coconut and avocado oil."
14 Latina-Owned Beauty Brands to Support this Hispanic Heritage Month
Hello Giggles - September 20, 2022
"Do you have color or frizzy hair but you get greasy on day 2?! This nourishing shampoo from NTRL is right for you. with Sunflower, Shea, Matricaria, Moringa, Sugar Cane & Hibiscus Extracts, this shampoo is Sulfate-free, Paraben Free, Alcohol free, and Vegan formula"
Get Your Hair Love On with NTRL Nourishing Shampoo
HEYDOYOU - September 01, 2022
"There's no question that the more care we put into our planet, the healthier it will become—and the same can be even said of ourselves when we focus on our own wellness routines. Though some might say you have to choose one or the other, Sabrina Rowe proves through NTRL by Sabs—her eco-friendly hair, skin, and body care brand—that sustainability and self care can truly go hand in hand."
Sustainability and Self-Care Are One and the Same for Sabrina Rowe's Beauty Brand
Martha Stewart - August 23, 2022
"Stylist Recommendation: NTRL by Sabs Nourishing Rose Oil "
14 Natural Hair Trends for Fall According to Top Hairstylists
PureWow - August 22, 2022
"Con ingredientes como la jojoba y el aceite de argán, este suero de rosas ayudará a fortalecer y retener la humedad en tu cabello, además de añadir brillo y suavidad."
Products que no pueden faltar en tu lista si tienes el pelo rizo
People en Espanol - August 05, 2022
" One or two drops, raked through damp or dry strands, “will moisturize your hair endlessly,” says makeup artist Janice Kinjo (On the Nourishing Rose Oil)."
The 5 Best Pregnancy Self-Care Products of 2022
Romper - July 12, 2022
"Rosemary oil is often already found in many shampoos, conditioners, treatments and scalp oils. I use it in several of the products for NTRL by Sabs like LavRiche Shampoo Bar ($20)!” King adds that it’s also often found in deep conditioners and hair oils."
The Benefits of Rosemary Oil in Hair Care
NewBeauty - June 24, 2022
"For those who over-shampoo (daily shampoo friends) you are basically telling your scalp it is not doing it's job and it over-produces oils to help protect your scalp,” says Sabrina Rowe Holdsworth, celebrity hairstylist and founder of NTRL by Sabs."
Breaking This Habit Will Help You Kiss Greasy Hair Goodbye For Good
TZR - June 17, 2022
"NTRL By Sabs is a clean Black-owned women-Led beauty brand that’s changing how we view beauty through mindful and healthy ingredients."
10 Black-Owned Beauty Brands To Shop For Juneteenth
2! N1NTEY - June 10, 2022
"This Natural Lip Balm is a daily must-have for Dad because it helps hydrate dry or chapped lips. -Ali Irfan"
Must-Have Grooming Gifts For Fathers Day
HOLR - June 06, 2022
"NTRL By Sabs is the beauty industry’s must-shop sustainable beauty brand. They provide multicultural formulas made with melanin in mind. - Gabrielle Tazewell"
Sustainable Beauty Brands You Need in Your Medicine Cabinet
2! N1NETY - May 11, 2022
"This sustainable and zero-waste shampoo or conditioner bar is courtesy of a Black-owned brand that puts vegan, clean beauty at the forefront"
Sustainable Gifts For the Earth Day Goddess In Your Life
Girls United - April 22, 2022
"I won't lie to you, I've never loved shampoo bars simply because I have thick hair and need to use a lot more product than most. On the other hand, I am always looking for ways to make my routine more eco-friendly, so this luscious option from NTRL By Sabs might just make me change my mind. - Shawna Hudson"
This Celebrity Stylist Just Made the Natural Haircare Line of My Dreams
Who What Wear - April 22, 2022
"I've become a big fan of lotion bars, lately, and this lavender oil-scented version of the bar smells so delicious and relaxing. It starts off solid, as it's also formulated with coconut oil and beeswax, but melts in the hands into a smooth and super hydrating oil that feels great on the skin, especially over trouble spots. - Amanda Mcaruthur"
NTRL by Sabs Makes Shampoo and Conditioner Bars for All Hair Types, and We're Obsessed
Sweety High - April 19, 2022
"Started during the 2020 pandemic by celebrity hair stylist Sabrina Rowe to fulfill client needs, it is now a full-blown collection of hair and skin care."
The Beauty Sales Not To Miss in July
Beautylicious Lifestyle
Awards
Nourishing Rose Oil, Winner, Best in Self-care, Romper Pregnancy Beauty Awards - July 12, 2022
Glamour Beauty Award, Nominated finalist, CocoRiche Shampoo & Conditioner Bars - January 20, 2022
Images
Testimonials
★ ★ ★ ★ ★
"I have had an excellent customer service experience with NTRL and will continue to be a loyal customer who recommends your products to family and friends."
Sofia Lewis
★ ★ ★ ★ ★
"Thank you for your beautiful products! They smell delicious and my hair and skin are loving them <3"
Liz
★ ★ ★ ★ ★
"This thing works. It's easy to apply to the ends of the hair to make them feel silky soft and hydrated, and its gentle lemony scent is also as relaxing as it is vibrant. Best of all, when I get out of the shower, my hair is left mostly tangle-free and easy to brush through with a wet brush. I use it daily (even on the days I don't shampoo), but I do find that my hair looks its best when I use these two products in tandem."
Amanda Macarthur, Sweety High, on the Citrus Conditioner Bar
★ ★ ★ ★ ★
"I won't lie to you, I've never loved shampoo bars simply because I have thick hair and need to use a lot more product than most. On the other hand, I am always looking for ways to make my routine more eco-friendly, so this luscious option from NTRL By Sabs might just make me change my mind."
Shawna Hudson, Who What Wear
★ ★ ★ ★ ★
"I used this hand-made lotion bar recently after showering and let me tell you, my skin felt soft afterwards."
Shawna Hudson, Who What Wear
Contact
For press inquiries, please contact:
Marketing Department
marketingdept@ntrlbysabs.com
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